The largest TV content market in the world, Mipcom 2019 is taking place at Cannes, France and it will be seeing a strong Indian presence. Around 95 Indian companies are participating in this annual content marketplace and they will be having an Indian Pavilion in which 32 countries are participating.
Some of the prominent names participating in the content marketplace are Star India, ZEEL, Viacom18/IndiaCast, Disney India, Shemaroo Entertainment, Green Gold Animation, GoQuest Media, The Viral Fever (TVF) and Amazon Prime Video India.
Zee Global Content Sales will showcase a line-up of Family Dramas, Documentary & Travelogues, and Health & Wellness content at MIPCOM, Booth Number P-1, K51. It will also unveil Hindi and regional movies from India’s Oscar selection list including final Oscar entry from India: ‘Gully Boy’.
Also Read : Zee unveils its line-up for Mipcom 2019
ZEEL Business Head – Global Syndication & International Film Distribution Vibha Chopra stated, “This year ZEE is unveiling not only Hindi but regional language movies from India’s Oscar selection such as Article 15 (Hindi), Kesari (Hindi), Anandi Gopal (Marathi) including the official Oscar entry from India – Gully Boy (Hindi). In addition, we also have a strong line-up of Family Dramas, Documentary & Travelogues and Health & Wellness shows that are amongst the top-rated across different parts of the world.”
Viacom18/IndiaCast Media Distribution has launched a series of new programmes this year, including Ram Siya Ke Luv Kush (Sons of Lord Ram & Sita). The drama unearths the virtues of Lord Ram and Goddess Sita through the lens of their sons and narrates how the children become instrumental in bringing their estranged parents together.
Vidya (The Accidental English Teacher) is about an illiterate young army widow who is offered a job teaching English in a small village school, which gives her a chance to educate herself. Web of Love traces the journey of three individuals whose lives are entwined in one marriage.
“Viacom18 has always been a pioneer in presenting strong and socially relevant concepts and has grown leaps and bounds with its engaging storylines,” IndiaCast senior VP and business head, syndication Debkumar Dasgupta has been quoted as saying. “While our content is symbolic of the core culture and diversity of India, our approach has always been global.”
Shemaroo Entertainment CEO Hiren Gada said that the company has a plethora of content available and Mipcom is a great platform to showcase its strengths. “With over 3900 titles, this year we are taking content from our vast library spread across Bollywood classics, regional, comedy, music shows, and lifestyle which will be showcased to a large set of the audience attending Mipcom. This year, we are also excited to showcase our latest offering Bollywood Premiere – 52 movies in 52 weeks at Mipcom,” he stated.
This will be TVF’s second year at Mipcom. The Viral Fever global head content and business Rahul Sarangi said that the company is looking at acquiring content this year at Mipcom.
“We will look at factual entertainment, drama, and scripted formats. We will look to acquire some shorter fun formats that work well with the younger audiences. We will closely focus on exploring international co-produced content. At the same time, TVF will also take a couple of unscripted and drama shows this year to Mipcom,” he noted.
Meanwhile content distribution company GoQuest Media Ventures will showcase two new crime dramas for Mipcom which are ‘Paper Pusher’ and ‘The Policeman’s Wife’. They tell their stories from different perspectives: one from an underdog’s angle and one from that of a law enforcement officer’s wife respectively. Both are produced by Russia’s NTV. Then there is ‘Ruby Ring’ which is based on a Korean format. It is about two sisters who encounter events that change their lives drastically.
