VlogBox, a global video content distribution and monetisation platform have collaborated with Gusto Studios, the makers of hit children’s show, Bommi and Friends, bringing it to the CTV universe, in particular on Roku.

This partnership will allow the studio to bring more children from around the world close to Bommi’s adventures, as well as kids centred content that are useful to them.

Bommi and Friends follows the adventures of five-year-old Bommi from rural India and her animal pals as they explore their world and learn important values and lessons along the way. Bommi and Friends is one of the most popular shows in India for young children and has been broadcast in 97 countries around the world.

Commenting on this, VlogBox CEO Nick Platonenko stated: “We’re glad to be expanding the library of content that we offer to the CTV universe, and we’re proud to join with Gusto Studios to bring quality, healthy children’s entertainment like Bommi and Friends to more kids around the world. We look forward to expanding Gusto’s audience and to offering them our technical and marketing expertise.”

Connected TVs are entering more homes around the world, and users are starting to harness more of their capabilities. VlogBox offers Gusto Studios a straightforward and effective process to distribute and monetise video content in the OTT landscape. The company develops high-quality apps for creators to put on CTV platforms by developing, testing and approving the final product with each platform. VlogBox also offers full content distribution and monetisation once the app is released.

Gusto Studio creative head Senthil Kumar added, “We are happy to collaborate with VlogBox to expand our content worldwide, and we look forward to continuous long term growth within CTV”.