Award-winning content creation, distribution and licensing studio, One Animation, has signed a deal with an independent preschool magazine publisher, Redan Publishing, to launch its global preschool comedy brand, Oddbods, in Redan’s Fun to Learn magazine titles this month.
Oddbods started featuring in the monthly magazine, Fun to Learn Favourites, from 16Julyand will be followed by the three-weekly Fun to Learn Friends from 6 August.
One Animation Business Development SVP Rob Spindley commented on the same, “An important part of our strategy for Oddbods is transporting the characters from the digital realm and into the physical world. This new partnership with Redan Publishing will offer fans an exciting way to interact and play with their favourite Oddbods characters beyond the screen, and we look forward to seeing the magazines hit shelves this month.”
In addition to Oddbods games, puzzles, word searches and colouring activities, the magazines will host competitions for readers to win Oddbods plush and dress up merchandise. The deal covers the territories of the UK, Channel Islands, Isle of Man, Ireland, Australia and New Zealand.
Redan Publishing managing director Julie Jones added, “When deciding on which new characters to add to our successful pre-school compilation magazines, we take into account how on trend the brand is, whether it will work from an educational standpoint and most importantly will it be popular with our readers. What attracted us to Oddbods is the wonderful mix of unique characters. Every child will be able to relate to one of the characters and this encourages children to celebrate difference and individuality especially when it’s all presented in such a fun and humorous way.”
Oddbods is a globally loved, twice Emmy award-nominated, non-dialogue animated comedy series featuring seven adorable, highly unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events. The quirky but charming Oddbods celebrate individuality in a funny, warm and unexpected way.
