Studio Eeksaurus collaborated with WHO and PMNCH for an informative animated guide. The studio has a long-standing relationship with the World Health Organization (WHO) and Partners of Maternal, Newborn and Child Health (PMNCH). The bodies approached the studio for an informative animation project for breastfeeding mothers in COVID times.
Due to the resource crunch everywhere and confusion about taking precautions against coronavirus, there are certain misconceptions in the areas of handling a newborn too. The film showcases a few simple steps that women globally as mothers can take to protect their babies. But primarily it says that above everything comes breastfeeding the newborn as there’s no replacement to that.
“We were more than willing to extend all our help in spreading the vital information that people so need in the times of lockdown where everyone is struggling with resources. Even with WHO it’s the same. They need to reach out to people for giving out important messages and there are hardly anyone who can actively support them,” said Studio Eeksaurus founder Suresh Eriyat.
The film was conceptualised and created at Eeksaurus, as per the messaging requirements the studio got from PMNCH. The team at Eeksaurus was super helpful in pulling off this film so well. There was absolutely no compromise made. To work with people remotely, manage their files of animation, check, correct and composite at one terminal eventually and to top it all, accept and incorporate last-minute changes gracefully, was a wonderful journey for Eriyat as their leader, coworker and a teammate. “It’s so encouraging to have a team that would stand with you even in the most testing times like these to pull off such complex animation,” he mentioned.
It is important that while rumours and misinformation take the centre stage against authentic information, WHO took the lead in clearing confusions as they are the only body considered authentic by all. “To support such an organisation during the time of crisis was the least that we could do as our contribution to society,” added Eriyat.
Eriyat further added that working from home could be something that he would consider in the future too as a safeguarding mechanism for his team’s wellbeing. Proper management, different perspective and strong team culture can make prominent creations, even remotely.
