MX Player, India’s leading streaming entertainment platform has acquired the rights of “Crash” from Madd Entertainment’s catalogue. Crash has proven its success with the Silver Bird Prize in the Best Serial Drama category for the Seoul International Drama Awards in 2019.
Elaborating on the same, Mansi Shrivastav, Head Acquisitions – MX Player said, “At MX Player, we believe that good content will always find an audience and that has proven true with the uptake of Hindi dubbed Turkish content that performs exceedingly well on our platform. The heightened anticipation from our viewers for such content encourages us to build a library ranging across languages, regions and formats. We hope that Crash will also enjoy a large fan base in India.”
Crash is featuring superstars Kıvanç Tatlıtuğ (Brave And Beautiful, Noor) and Elçin Sangu (Love For Rent, Kurt Seyt & Shura) in this comprehensive love story. All-star celebrity team enriched with the Melisa Aslı Pamuk (Endless Love), Alperen Duymaz (The Pit) and Onur Saylak (Wounded Love). The fates of four people collide in an incredible car crash that reunites two old lovers and brings together two total strangers from completely different worlds. Four fates are tangled together by a single accident, and now they must find the strength in new love to rewrite their destinies.
“MX Player already hosts 275Mn Global Monthly Active Users and we are sure that our premium drama Crash will add more audiences to this number,” said Deniz Cantutan, Madd Entertainment’s Sales Director.